Under Armour – Make All Athletes Better, Maro Itoje

Services provided to client:

Maro Itoje and Under Armour partnered at the beginning of 2021, Under Armours mission to make all athletes better and Maro Itojes constant desire to do all he can to be the best athlete possible is the perfect partnership for both athlete and brand. Maro is arguably one of the best rugby players in the world today, Under Armour will work with him to identify areas  using its Human Performance system approach to not only give Maro the best sporting product in the world but the best performance support available using its global team of performance experts.

Under Armour needed a best in class agency to oversee its global partnership with Maro and began working on this with Sport54 as soon as the partnership was agreed. Sport54 will manage all global partnership and contractual rights and work alongside the UA global team and Maro itojes management agency Rocnation to drive activation, strategy and planning and oversee full return on investment of the partnership.

  • Global partnership and brand management
  • Contractual rights management
  • Partnership insights and activation management
  • Social platform patnership planning and activation
  • Strategy and planning

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