Under Armour’s mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.
The brand saw huge synergy’s in its mission and values as well as enormous potential in Anthony Joshua and partnered with him in 2015. Over the following 5 years the world watched as Anthony dominated the sport of boxing to become the unified heavyweight world champion filling major world stadiums and breaking TV viewing records to truly transcend his sport and become a global sporting icon.
Sport54 were engaged by Under Armour to over see the global partnership and relationship management with Anthony Joshua and his team to deliver best in class brand service and oversee the contractual relationship and brand deliverables. Utilising its extensive experience and understanding of elite athletes and the expectations of a major global sporting brand, Sport54 sits across all aspects of Under Armours global activation and brand campaigns relating to Anthony Joshua to manage this partnership to help drive brand return on investment.
- Global partnership and brand management
- Contractual rights management
- Partnership insights and activation management
- Sales and royalty planning
- Social platform patnership planning and activation
- Strategy and planning