King Abdullah Economic City (KAEC) is the largest privately-funded new city in the world. Situated on the west coast of the Kingdom of Saudi Arabia, KAEC covers an area of 181 square kilometers of land, approximately the size of Washington DC. The city is under development by Emaar, The Economic City, a publicly listed Saudi joint-stock company established in 2006.
As the official host city of the inaugural Saudi International, Sport54 was tasked to create an activation campaign around “Home of New Champions”, with objective to position KAEC’s exclusive gated community Royal Green as the home perfect modern home surrounded by modern sports and leisure facilities.
Sport54 helped secure the sponsorship of Saudi Arabias first ever professional golfer Othman Al Mulla as part of activating the campaign in the build up, during and post event.