TURNING TO SPORTS TO TEE UP FOREIGN INVESTMENT
The Saudi Arabian General Investment Authority (SAGIA) is responsible for promoting foreign investment into the Kingdom of Saudi Arabia and under the umbrella brand ‘Invest Saudi’ the countries’ business potential is promoted as an untapped investment destination.
Sport54 were tasked to design and activate a campaign and partnership with the inaugural Saudi International powered by SBIA. The activation program was designed to provide a platform for hosting international investors, utilising the event to showcase a new side of the country that many have never seen or experienced before. Sport54 tailored a corporate hospitality VIP-program, international media program and full campaign narrative around the sponsorship.
